“74 % of purchase decisions are made in the store . That figure has not changed 
Significantly over time “ – Mike Lauber
When store design is about, the main thing in making a decision is to define how to attract customers to our store. Once they have crossed the threshold 50% is won! That is why we want to share with you the key elements to your main shop window not go unnoticed.
Focal Point: Select an area or product of the shop window where you want to focus attention. The focal point helps to define a visual tour of your products.
Color: Use a vibrant color or one that generates contrast when display your shop window.
Size: Use a product larger on display to capture attention. It should not always be related to the accompanying objects, a mixture of such will intrigue anyone who sees it.
Form: Use an object or product with a different way to those around it, this contrast usually capture the attention of the brain that unconsciously try to find the relationship.
Lighting: Use lighting effects or lighting routed to specific parts of your cabinet. This strategy never fails.
Composition: It is the way in which objects are placed on your shop window. You can use geometric shapes such as lines, triangles or steps to give an order to the products displayed.
Visual balance: It is about creating harmony between the above elements. Always ensures that the exhibits are balanced within the visual field.
We hope these tips could help you to give a different touch to your shop window’s composition. Remember that we are here to help your store achieves a visual impact that will attract more people!