“If mobile technology makes customers smarter, then we must be smarter ” – Mike 
Lauber
Technological innovations are a fact, and being at the forefront of technology is the duty of any owner of a shop. Nowadays when a person visits your store is likely to have “googled” what he or she is looking for before he or she arrives, and keep in mind a long list of product features, specifications and prices.
However, it is important to remember that technological tools can help us retain our customers and make a real commitment to our brand, so we want to share with you some of the innovations that will make your store a real smart shop:
Swirl: Is a mobile application that uses sensors in the store to track the location of the customer and send alerts with customized offers. Can you imagine receiving each customer with a welcome message on his mobile just walk through the door? That and more is what gives this incredible application.
http://www.swirl.com/index.html
Virtual dressing room: Uses the body scan to allow customers who want to buy clothes without having to go to the dressing physically. Scanners can use technologies such as webcam, camera phones, Microsoft Kinect device, or even more sophisticated technologies that take exact measurements of the buyer.
RFID : Radio Frequency IDentification are small devices, similar to a sticker that can be attached or incorporated into a product, animal or person. Contain antennas to enable them to receive and respond to requests by radio from an RFID transceiver. With them you can not only track the products inside the store, but to provide information to your customers whenever they select one.
Mobile credit card reader: With this technology it is possible to turn the mobile device of anyone into a dataphone. Incredibly useful for mobile shops, or events where you can not carry all your hardware payments.
Points of mobile advisory: Stations within the store where the users interacts with a touch screen, there they can check stock of inventory of product they are interested and all information related to it , even take pictures with the tested items and share them with their friends and family.
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