In the past the role of the media was to attract customers to the store, now a shop is 
not only a mechanism for distribution of products, it is a multimedia experience, where product and image combine to create something greater: your brand.A well- developed concept of visual merchansiding always generate excellent results, can increase the sales of a product simply by changing its position at our store, with the aim of attracting attention to itself. However, for excellent synchronization between spaces and products is essential to know the golden rules of display art:
1. The product must be the focus of attention. Do not use too much advertising in-store, or decorative furnishings that could distract the attention of the product. Remember that your customers must identify the location of all products in just a glance.
2. Products related should be together. Cross-selling is the art of building relationships where no one would have imagined. This applies to any type of product you want to push through the sale of another.
3. Watch promotional alerts. Locating products in islands, baskets or separate furniture will always give the impression that they are on promotion. Try not to stack lots of products in separate places, unless your intention is to sell off inventory.
4. Give dynamism by combining colors and materials. They always improve the identification of each section within the store, and allow you to create different spaces in one place.
5. Use proper lighting. A good source of light can embellish or disfigure the image of a product; the dim lights are recommended for romantic spaces or to emphasize the textures. Use bright lights to large venues where you want your customers to focus their attention.
6. Advertising and photographs should strengthen the personality of your products and brand. Do not let them be the limelight, but draw the attention to your products.
7. Use the three dimensions to give importance to certain products. Traditionally in retail you have heard about the “eye level” and “high hands”, without violating these basics dare to combine heights and spaces to attract new customer’s perceptions.
And most importantly …
8. Ask for help when you need it! Do not risk making decisions without consulting a trusted expert. Investments in interior design can be costly if you do not have the advice of someone who knows the best materials, textures and colors for your needs. Let us help you find the perfect design for your shop!