Keep Moving! Get Faster!

BARBARA_2Reasons you should consult your specialist in interior design to keep you current.

Retail needs to look a lot less permanent. We’re seeing pop-up stores that are miraculous. Stores need to become more fluid, changing all the time” – Doug Stephens, Retail Prophet.

In the area of retail changes are a stage to face daily. Trends, products, tastes and preferences of our customers are constantly changing, so as providers of satisfaction we need to innovate at the same pace.

Our store is the setting where we interact with our customers, therefore its design reflects immediately if we are ahead or if we become obsolete. No matter if we have imported the latest collection of the season; our customers never know it, if our store’s design is the same as last year.

For this reason we will share with you some helpful tips to keep your store current constantly at the vanguard:

 

1. Buy modular furniture. These are portable, collapsible, capable of being reorganized, and allow drive multiple functionalities. They can also be reused, creating a new and different use to which they were manufactured.

2. Use the colors of the season: Not always the classic dark tones of autumn- winter or the bright colors of spring and summer. Every year trends change and we must be attentive to the course they take.

3. Anticipate changes: Do not wait for your competitor be the first transformed, to transform you. Find out about the global trends and apply them to your store.

4. Remember originality: Your brand can not be lost among different fashions. Stay current but never losing its authentic feel, that’s what customers value you.

5. Listen to your customers: They will always indicate the right path. It is not always necessary to ask what they think of your store design, observe how they interact with products and furniture, how long they stay there and generally if they are comfortable or not inside the store.

And most importantly…

7. Ask for help when you need it! Do not take risks making decisions without consulting a trusted expert. The renovations and investments in interior design can be costly if you don’t have the advice of someone who knows the best materials, textures and colors for your needs.

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